Design should be clean. The purpose of graphic design is to emphasize content, not get in the way of it. A well-designed piece draws a reader in—that's the job of a good layout. My goal is twofold: First and foremost, I want to tell the Client's story in a clear, simple, and visually original and stimulating way. Secondly, I want the Client to be completely satisfied with the finished product.
My design process is completely interactive with Clients. I spend lots of time making sure that I completely understand the design problems that need to be solved, and work hard to create the most compelling, clear end-product possible. Before I start working on design ideas, I make sure to have clarity on the overall business landscape for the Client's product; what their goals are; where they've been in the past; and where they'd like to go.
Please contact me to chat about your projects and for a free estimate for graphic design services. Thanks for visiting—I’m looking forward to working with you.